Mercedes was able to successfully introduce its c-class car at $30,000 without injuring its ability to sell other mercedes cars

Question

const2013 [10]

2 years ago

5

Mercedes was able to successfully introduce its c-class car at $30,000 without injuring its ability to sell other mercedes cars

for $100,000 or more. mercedes implemented a(n) ____.

Business

1 answer:

lilavasa [31] · Answer 1 · 2023-08-23T17:05:34+03:00

Mercedes implemented a <u>downward line stretch</u>.

Downward stretching happens when a new product is added to an already hooked-up line of products. Frequently the brand new product is launched at a lower rate point than its peers within the identical brand.

Downward stretching occurs whilst a business enterprise is already providing medium and top-class level merchandise within the marketplace. The agency has got an excessive level of consumption of the decreased degree product and the emblem would not want to lose its marketplace.

Line stretching is an expanding method by an enterprise in which the new products are launched inside the identical product line but past the contemporary product variety with some extra or one-of-a-kind features. Line stretching may be accomplished down market, upmarket, or both approaches.

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