Experiments evaluating the impact of subliminal messages indicate that they are highly effective in creating lasting effects on

Question

2 years ago

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people's behavior.

1 answer:

Virty [35] · Answer 1 · 2023-12-10T16:43:33+03:00

False.

What is subliminal stimuli?

Subliminal stimuli ( the prefix sub- literally means "below" or "less) are any sensory stimuli below an individual's threshold for conscious perception, in contrast to supraliminal stimuli (above threshold).
A 2012 review of functional magnetic resonance imaging (fMRI) studies showed that subliminal stimuli activate specific regions of the brain despite participants' unawareness.
Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked to interrupt processing.
Audio stimuli may be played below audible volumes or masked by other stimuli.
Applications of subliminal stimuli are often based on the persuasiveness of a message. Research on action priming has shown that subliminal stimuli can only trigger actions a receiver of the message plans to perform anyway. However, consensus of subliminal messaging remains unsubstantiated by other research.
Most actions can be triggered subliminally only if the person is already prepared to perform a specific action.
The context that the stimulus is presented in affects their effectiveness.
For example, if the target is thirsty then a subliminal stimulus for a drink is likely to influence the target to purchase that drink if it is readily available.
The stimuli can also influence the target to choose the primed option over other habitually chosen options.

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