Question

Experiments evaluating the impact of subliminal messages indicate that they are highly effective in creating lasting effects on people's behavior.

Answer 1

False.

What is subliminal stimuli?

• Subliminal stimuli ( the prefix sub- literally means "below" or "less) are any sensory stimuli below an individual's threshold for conscious perception, in contrast to supraliminal stimuli (above threshold).
• A 2012 review of functional magnetic resonance imaging (fMRI) studies showed that subliminal stimuli activate specific regions of the brain despite participants' unawareness.
• Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked to interrupt processing.
• Audio stimuli may be played below audible volumes or masked by other stimuli.
• Applications of subliminal stimuli are often based on the persuasiveness of a message. Research on action priming has shown that subliminal stimuli can only trigger actions a receiver of the message plans to perform anyway. However, consensus of subliminal messaging remains unsubstantiated by other research.
• Most actions can be triggered subliminally only if the person is already prepared to perform a specific action.
• The context that the stimulus is presented in affects their effectiveness.
• For example, if the target is thirsty then a subliminal stimulus for a drink is likely to influence the target to purchase that drink if it is readily available.
• The stimuli can also influence the target to choose the primed option over other habitually chosen options.

To learn more about subliminal stimuli:

brainly.com/question/8920604

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