Question

When consumers believe that various items provide the same set of attributes, brand _________ results.

Answer 1

When consumers believe that various items provide the same set of attributes, brand recognition results. The degree to which a consumer can correctly identify a specific good or service only by looking at its logo, tagline, packaging, or marketing campaign is known as brand recognition.

An aural cue, such as a jingle or theme tune related to a brand, can also cause brand recognition. For instance, if you see the pink and orange Dunkin Donuts lettering up ahead, you would immediately recognize it as Dunkin Donuts even before you could make out the words. Identify a brand without being explicitly exposed to its name by using visual.

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