Corporate strategy correlates with achieving the highest profit margins, and ROI attracts more customers.
Strategy is the long-term plan that a business creates to achieve its desired future state. Your strategy includes your company goals, the type of product/service you want to develop, the customers you want to sell to, and the markets you want to serve profitably.
His three examples of these corporate strategies are applicable at certain times in the life of a company. Grow: Expand your business and increase your profits. Stability: To maintain continuous business operations. Renewal: To revive a declining business.
According to Porter's general strategy model, an organization has his three basic strategic options for achieving competitive advantage. These are cost leadership, differentiation and focus.
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