$10-a-barrel oil is one of the course of these shortfalls
Shortfall refers to any situation wherein there is a negative discrepancy among earnings/sales and expenses. Shortfalls might also stand up for many different motives – which include seasonal issues, cost overruns on projects, or slow collection of credit sales invoices.
revenue Shortfall means, for any Earn-Out period, the amount by which target sales boom for that Earn-Out period exceeds actual sales boom for that Earn-Out period, if any.
the sales volume would not increase at the projected level, a shortfall results. this will not result in a loss, due to the fact there likely are fewer expenses associated with the fewer sales.
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