Question

________ can be very useful in helping visualize where to make strategic changes to either move your product closer to the main market or further differentiate your product away from the competitive cluster and into more unique market space.

Answer 1

Perceptual maps can be valuable in helping visualize where to make strategic changes to either push your product closer to the main market or further determine your product away from the competitive group and into a unique demand space.

What is a Perceptual Map?

A perceptual map is a chart utilized by market researchers and businesses to define and understand how to mark customers' views and feelings about a given label or product. Perceptual maps can be called to as product positioning maps.

They can be used to pinpoint gaps in the market and potential partners or union targets as well as to clarify perceptual issues with a firm's product.

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