Question

If you offer vip service to all customers in the data, what would be your total cost, total benefit? are you better offering vip service to all customers or no customers?

Answer 1

There are many ways to encourage and thank your VIP clients, but the experience is what really counts. Offer it in a way that makes them feel like a true VIP, whatever it is you're providing.

Make sure they understand how unique and special what you're presenting is, as well as their inclusion in this exclusive and select club.

It should be the main goal of all communications with them to let them know how much you value and appreciate them.

This includes next-level personalisation so that they can understand that you are genuinely interested in them as individuals and are aware of their preferences and values. Create a personal connection with each consumer by personalizing your communication as much as you can.

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