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2 years ago

In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or usp, are referred to as.

1 answer:

3 0

In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or USP, are referred to as Brand elements

Advertising Management :

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program.

What are brand elements ?

Brand elements mean those elements, features, or traits that differentiate a brand from others. As mentioned earlier, the core purpose of these brand elements is to develop uniqueness in a competitive market. These elements may include slogans, logo, taglines, brand name, packaging, etc.

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On January 1, Year 1, Stratton Company borrowed $100,000 on a 10-year, 7% installment note payable. The terms of the note requir

hammer [34]

Answer:

Dr interest expense $7,000

Dr notes payable $7,238

Cr cash $14,238

Explanation:

The first task is to compute interest expense on the loan in year 1 which is shown below:

interest expense=$100,000*7%

interest expense=$7,000

Principal repayment=repayment-interest repayment

Principal repayment=$14,238-$7,000=$7,238

The double entries are to debit interest expense and notes payable with $7,000 and $7,238 respectively while cash is credited with $14,238 as an outflow of cash.

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3 years ago

In your own understanding, compare and contrast "business markets versus consumer-goods markets."

Anna35 [415]

Answer:

Business markets and consumer-goods markets differ in relation to the consumer and the form of operation. Business markets are formed by companies that provide products or services for other companies to manufacture their final products and services. Consumer goods markets, on the other hand, refer to companies that produce products and services already intended for final consumers.

The difference between them is that in business markets there are some significant advantages that reduce competitiveness, such as the creation of a long-term relationship with the customer, since the impact of buying and selling is greater, which also ensures greater stability business, since companies need constant inputs and services for their production of products and services to sell to the final consumer.

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3 years ago

Blue Spruce Corp. took a physical inventory on December 31 and determined that goods costing $229,500 were on hand. Not included

Irina18 [472]

Answer:

Blue Spruce report as its December 31 inventory is $285,000

Explanation:

Correct inventory

= 229,500 + goods purchased FOB shipping point 30,000 + goods sold FOB destination 25,500

= 229,500 + 30,000 + 25,500

= 285,000

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3 years ago

After assessing the market growth potential and market competitiveness in Mexico for his company's baby products, Harold wanted

Arturiano [62]

Answer:

After assessing the market growth potential and market competitiveness in Mexico for his company's baby products, Harold wanted to evaluate market access. To do this, Harold would consider ease of assessing or developing distribution channels and brand familiarity

<u>Explanation: </u>

Harold would, first of all, find out the ease in accessing the market. If he finds that it is easy to access the market or target the consumers than he will develop distribution channels. Distribution channels take lots of time and effort.

Than Harold will determine the brand familiarity which means he will make the consumers familiar with his company's baby products. Brand familiarity affects the consumer's information about the product.

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3 years ago

A can be cut from chickens, pheasants,

kolezko [41]

Can you give a better explanation

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4 years ago