Over the last several decades, power in supply chains has increasingly been shifting to retailers.
A retailer, sometimes known as a merchant, is a business that sells products directly to customers, such as groceries, vehicles, or apparel, with the intention of making a profit. This business may run both online and in a physical location.
The supply chain's consumer-facing component is represented by retailers, with whom most consumers have regular interactions. They are available in numerous varieties, designs, and sizes.
A producer, wholesaler, or another distributor often sells their products to retailers, who subsequently resale them to the general market. Large retailers like Walmart and Target acquire products in bulk from producers or wholesalers, but local grocers or tiny, family-run pharmacies can also buy from these places or from smaller suppliers.
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