<span>The speaker is using the fallacy of building on an unproven assumption. The speaker has made the assumption that the Japanese make the best stereo sound systems in the world. This is merely his/her opinion, and is not a proven fact. Thus, when the speaker bases another argument on that assumption, he has used a fallacy in reasoning.</span>
Answer:
personal selling
Explanation:
Personal selling is a type of marketing strategy used when companies encourage their customers to make their experiences public and share their feelings about the product. In this case, the company is encouraging consumer feedback and sharing stories.
Answer:
<em>Through a process called </em><em><u>environmental</u></em><em><u> </u></em><em><u>scanning</u></em><em> marketers collect and evaluate information about the marketing environment.</em>
<em>What</em><em> is</em><em> </em><em>environmental</em><em> </em><em>scanning</em><em>?</em>
<em>Environmental</em><em> </em><em>scanning</em><em> </em><em>is </em><em>the </em><em>process</em><em> </em><em>of </em><em>continually</em><em> </em><em>acqu</em><em>i</em><em>ring </em><em>information</em><em> </em><em>on </em><em>events </em><em>occurring</em><em> </em><em>outs</em>ide<em> </em><em>the </em><em>organization</em><em> </em><em>to </em><em>identify</em><em> </em><em>and </em><em>interpret </em><em>potential</em><em> </em><em>trends.</em><em> </em>
Answer: The FOUR (4) "fundamental factors" that marketers us to identify "market segmementation" are:
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1) demographic segmentation ;
2) geographic segmentation ;
3) psychographic segmentation ; AND:
4) behavioral segmentation .
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