Online reviews has become increasingly important to consumers' decisions to purchase items ranging from household goods to media products
What is a review online?
Online Reviews are comments made by online visitors or customers about a product or service. These reviews, often referred to as 'social proof tools', are essentially pieces of User Generated Content (UGC) that are intended to help businesses build up an online presence as well as trust among their visitors
Are online reviews important?
For nearly 9 in 10 consumers, an online review is as important as a personal recommendation. Customers are likely to spend 31% more on a business with “excellent” reviews. 86% of people will hesitate to purchase from a business that has negative online reviews.
Why are online reviews important for businesses?
Online reviews have increasingly become the front to your digital reputation. Reviews help you get noticed, lead to more sales, improve search engine rankings, inform your business, and convince customers to pick up the phone and call you.
Why good reviews are important?
Very good (or bad) reviews have a way of quickly spreading. Encouraging consumers to review your company is an easy way to expand your brand's reach. When people have good things to say, they are also more likely to share their reviews on more sites, including external websites like Yelp, Four Square, and TripAdvisor.
Learn more about online business review :
brainly.com/question/24115645
#SPJ4
