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Helga [31]
3 years ago
12

Defining a business in terms of goods and services rather than in terms of the benefits customers seek is called _____.

Business
1 answer:
viva [34]3 years ago
6 0
<span>Marketing Myopia is the term for when a company does business in terms of goods and services instead of focusing on the benefits consumers are looking for. These companies are focused on the bottom line. It is considered a short-sighted view by most experts and often causes the companies in question to be unable to quickly adjust when there are changes in their particular markets.</span>
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Cost price = 6,500
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Number of tires bought = 3000/50 = 60
The dealer bought 60 tires.

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