Question

Facilitating __________ via social media and helping create space for community will lead to gathering insights into how your target audience thinks, acts, and values

Answer 1

Facilitating authentic dialogue via social media and helping create space for community will lead to gathering insights into how your target audience thinks, acts, and values

The Information Age is upon us, and social media is one of its central pillars. Social media has revolutionized the way organizations are run, how communication, collaboration and public relations are effectuated.

But social media bubbles can be created which inhibits genuine dialogue and true change. Facilitating authentic dialogue and creating space for community here will bring manifold returns.

A focus on user participation and generation, interactiveness and collaboration, are essential to this. These will facilitate understanding the target audience of an organization, be they consumers of its products or potential recruits.

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