The new Indian cinema movement, which was an artistic alternative to the commercialism of the mainstream industry, was known as <u>Parallel cinema</u>.
Parallel cinema, or New Indian Cinema, was a movie movement in Indian cinema that originated in the state of West Bengal in the 1950s as an alternative to mainstream industrial Indian cinema.
Parallel cinema is a term coined by means of film directors to consult the sort of films they wanted to make, which had been exceptional from mainstream Bollywood movies. the principle idea of parallel cinema is that as opposed to being formulaic and catering to the loads, those movies are “one of a kind.”
The first chain of Indian cinemas, Madan Theatre, became owned by way of Parsi entrepreneur Jamshedji Framji Madan, who oversaw the manufacturing of 10 movies annually and allotted them at some point of India beginning in 1902. He based Elphinstone Bioscope organization in Calcutta.
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