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fgiga [73]
2 years ago
14

What is consumer behavior? it is a complex, multi-dimensional process it is studied via market research it is not required to ma

ke successful marketing decisions
Business
1 answer:
Ronch [10]2 years ago
6 0

It is a study of the actions of the consumers that drive them to buy and use certain products. The study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer buy a product.

<h3>What is consumer behavior in marketing?</h3>

Consumer behavior is the study of how people are making purchase decisions to satisfy their needs, wants, or desires, and how their emotional, mental, and behavioral responses influence the buying decision.

Consumer behavior assists firms in determining whether what they are selling will be lucrative, as well as in tailoring their marketing plan to the appropriate target population for their product/service.

To learn more about consumer behaviour visit the link

brainly.com/question/22649719

#SPJ4

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Answer: Reactive

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What American business had a monopoly on the fur trade in the Far West?
navik [9.2K]
C. John Jacob Astor.

The American business that had a monopoly on the fur trade in the far west was founded by John Jacob Astor.

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Booher Book Stores has a beta of 1.0. The yield on a 3-month T-bill is 3% and the yield on a 10-year T-bond is 6%. The market ri
mart [117]

Answer:

Cost of equity =  10.5%

Explanation:

<em>The capital asset pricing model is a risk-based model. Here, the return on equity is dependent on the level of reaction of the the equity to changes in the return on a market portfolio. These changes are captured as systematic risk. The magnitude by which a stock is affected by systematic risk is measured by beta. </em>

Under CAPM, Ke= Rf + β(Rm-Rf)  

Rf-risk-free rate (long-term i.e 10 year treasury bill rate), β= Beta, Rm= Return on market., Ke- Return on equity (cost of equity)

This model can be used to work out the cost of equity as follows:

Ke= Rf + β (Rm-Rf)

Rf- 6%, β= 1.0, Rm- 10.5, E(r)- ?

Ke = 6% + 1.0× (10.5 -6)% = 10.5%

Ke  = 10.5%

Cost of equity =  10.5%

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