Even without advertising, consumer tastes change over time due to changes in The change could be triggered by a shift in income levels, consumer tastes, or a different price being charged for a related product.
A good for which consumers' tastes and preferences are greater, its demand would be large and its demand curve will therefore lie at a higher level. It is the most important factor.
An increase and decrease in total market demand is illustrated in the demand curve, a graphical representation of the relationship between the price of a good or service and the quantity demanded for a given period of time.
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