All categories

1 year ago

What factors are used in the rule-of-thumb methods to determine the communication budget?.

1 answer:

7 0

Rule of thumb methods use two factors to determine the communication budget. These factors are prior sales and communication activities. These methods have several limitations but they are also easy to implement.

<h3>What are prior-sales activities?</h3>

These activities are also called the pre-sales activities and they are the ones which are performed before any product is sold to the customer.
These activities include product research, market research, analysis of data and customer proposals etc…
communication activities mainly include training the salesperson in a way that he can easily persuade the customer and explain the product content nicely.
These activities can be of verbal and non-verbal kind. Example: sales pitch, e-mails, calls etc.

To learn more about Rule-of-thumb visit: brainly.com/question/607952?

#SPJ4

You might be interested in

The managers of Danestump, a hardware manufacturing company, are expected to follow standing plans before approving long leaves

Hitman42 [59]

Answer: Procedures

Explanation:

From the given case/scenario, we can state that the standing plan can be referred to as <em>procedures</em>. A procedure is referred to as a document or act that is written in order to support a policy. It is mostly designed in order to describe where,who, what, when, and why through means of building corporate accountability in inclination to implementation of the policy.

8 0

3 years ago

What is investment firms?

Anvisha [2.4K]

Answer:

An investment firm or fund is a partnership, trust or corporation that “pools” money from shareholders and invests it in the appropriate security instruments and multiply investment money.

3 0

2 years ago

ABC Company sold the rights to use one of their patented processes that will result in them receiving cash payments of $10,000 a

BigorU [14]

Answer:

$77,217

$11,289

Explanation:

Fist we will calculate the present value of $10,000 payment

A fix Payment for a specified period of time is called annuity. The discounting of these payment on a specified rate is known as present value of annuity. The value of the annuity is also determined by the present value of annuity payment.

Formula for Present value of annuity is as follow

PV of annuity = P x [ ( 1- ( 1+ r )^-n ) / r ]

Where

P = Annual payment = $10,000

r = rate of return = 10% / 2 = 5%

n = number of period = 5 years x 2 semiannual payments per year = 10 payments

PV of annuity = $10,000 x [ ( 1- ( 1+ 0.05 )^-10 ) / 0.05 ]

PV of Annuity = $77,217

Now we will use the discounting method to calculate the present value of lump sum payment of $20,000

Present value = Future value x Present value factor

PV = FV x ( 1 + r )^-n

PV = $20,000 x ( 1 + 0.1 )^-6

PV = $11,289

6 0

3 years ago

After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that r

spayn [35]

Answer:

1. Referring to Problem , the manager wants to know the value of the population so the manager uses the sample to estimate the population proportion.

a. True

2. Referring to Problem , point estimate of the population proportion is = 0.45.

a. True

3. Referring to problem , the sample proportion is = 0.45.

b. False

4. Referring to Problem, the manager wants to know the value for the population so the manager uses the sample to estimate the population value

b. False

5. Referring to Problem , the parameter of interest is 54/120 = 0.45.

a. True

Explanation:

a) Data and Calculations:

Sample of potential consumers = 120

Proportion of the sample who recognize the product = 54

Confidence level = 95%

Confidence interval = 0.36 to 0.54

Point estimate = 54/120 = 0.45

b) A point estimate of a population parameter estimates the population parameter as a single value. The point estimate of the sample mean, x, is also the point estimate of the population mean, μ. To get the sample proportion, one needs to know the population value. The sample value divided by the population value gives the sample proportion.

7 0

2 years ago

Assume that the short-run cost and demand data given in the tables below confront a monopolistic competitor selling a given prod

REY [17]

Profit is maximized when Q = 4 and P = $40, with maximum profit = $90.

<u>Explanation:</u>

(a) (i) Marginal cost (MC) = Change in Total cost (TC) by Change in output (Q)

(ii) Total revenue (TR) = Price (P) into Q

(iii) Marginal revenue (MR) = Change in TR by Change in Q

(iv) Profit = TR - TC

Therefore:

Q TC MC P TR MR PROFIT

0 25 60 0 -25

1 40 15 55 55 55 15

2 45 5 50 100 45 55

3 55 10 45 135 35 80

4 70 15 40 160 25 90

5 90 20 35 175 15 85

6 115 25 30 180 5 65

7 145 30 25 175 -5 30

8 180 35 20 160 -15 -20

9 220 40 15 135 -25 -85

10 265 45 10 100 -35 -165

When Q = 4, MR = $25 and MC = $15, so MR > MC. When Q = 5, MR = $15 and MC = $20, so MR < MC. Therefore,

Profit is maximized when Q = 4 and P = $40, with maximum profit = $90.

(b) In the long run, new firms will enter the market by being attracted by positive short run profit. Therefore in long run, demand for individual firm will decrease, price for individual firm will decrease and profit will decrease until each existing firm earns zero economic profit.

4 0

3 years ago