Question

Strategic positioning involves performing the same activities as rivals in a similar way, but at a lower cost. True or false?.

Answer 1

It is false. By preserving what is unique about a company, strategic positioning aims to achieve long-term competitive advantage. It refers to engaging in different activities from competitors or engaging in comparable activities but in various ways.

Companies can use strategic positioning as a key instrument to increase business profit. Determining how to set themselves apart from rivals may be a crucial step in developing the goal and operating principles of new businesses. By expanding the volume of products they produce and the market they serve, strategic positioning can aid established businesses in growing. Executives of a firm may find it helpful to attract investors and media attention by being able to articulate how their organization differs from that of its rivals.

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