Question

During the last couple of decades, it has become important for value-oriented marketers to ________ with customers. multiple choice

Answer 1

For value-oriented marketers, it has been crucial in recent years to shift away from a transactional focus on clients and toward a relational one.

When a brand engages with its audience based on shared values, it is said to be engaging in values-based marketing. It's an authentic, outward-looking strategy with the goal of improving the world. Values-based marketing aims to connect with its target audience on deeply held social and ethical issues in addition to what a company sells. Value marketing aims to generate the best potential benefit for both a consumer and a provider while being driven by authenticity.

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