Geofencing Marketing refers to the use of gps or rfid technology to create virtual boundaries that enable software to trigger a response when a mobile device enters or leaves a particular area.
<h3>What is Geofencing Marketing?</h3>
Geofencing marketing is an illustration of a real-time location-based trade tactic that utilizes geolocation data to mark users within a specified geographic region and delivers a range based on where they are or in what areas they have previously visited.
Geofencing marketing concerns setting up virtual borders around a point or area that tracks whenever someone with a portable device crosses them.
