A craze is an exciting mass involvement that lasts for a relatively long period.
Riots, Panics and Crazes, Rumor, Fads and Fashions, and Mass Hysteria are the five types of collective behavior.
A craze is "mobilization for action based on positive wish-fulfillment belief," in contrast to panic (Smelser, 1963). There is a haste to find some fulfillment. Examples of crazes are offered, including manias, booms, and fads. But it differs from a fad in that its adherents turn it into an obsession. A craze is defined as "an exhilarating mass involvement that lasts for a relatively lengthy amount of time" by Lofland (1981). Smelser (1962) uses the comparison of objects that attract and those that repel those who are influenced to contrast crazes with panic attacks.
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