In an ideal world, market segmentation groups customers into relatively homogeneous groups or segments such that customers within a segment are similar to one another in <u>business market</u>.
In advertising, market segmentation is the technique of dividing a vast customer or enterprise marketplace, usually consisting of current and capacity clients, into sub-agencies of purchasers (referred to as segments) based totally on a few forms of shared traits.
In dividing or segmenting markets, researchers typically look for not unusual traits consisting of shared desires, common interests, comparable lifestyles, or maybe similar demographic profiles. the general intention of segmentation is to discover excessive yield segments – that is, those segments that are probably to be the maximum profitable or which have growth ability – in order that those may be decided on for special attention (i.e. come to be goal markets).
Many extraordinary ways to phase a marketplace have been identified. business-to-enterprise (B2B) sellers may segment the marketplace into unique types of organizations or countries, at the same time as business-to-customer (B2C) dealers might section the marketplace into demographic segments, consisting of life-style, behavior, or socioeconomic repute.
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