With <u>predatory pricing</u>, a company deliberately sets a low price with the express idea of driving its competition out of business.
Predatory pricing is a pricing strategy, the usage of the method of undercutting on a bigger scale, wherein a dominant firm in an enterprise will intentionally reduce the fees of a service or product to loss-making stages within a short-time period.
Predatory pricing is the lowering of charges by a corporation specifically to put rival companies out of business. with the aid of doing away with the opposition, the enterprise edges closer to turning into a monopoly, a privileged position of marketplace dominance that might allow it to fix prices and stay away from the natural laws of supply and demand.
In a short time period, predatory pricing creates a buyer's marketplace, in which customers are able to “shop around” and generally attain goods at a decreased price. For agencies, profitability declines as competitors actively try and undercut every other's costs and divert visitors to their personal business.
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