Question

_____________segmentation differentiates among heavy users, medium users, light users, and nonusers of a specific product, service, or brand.

Answer 1

Usage rate segmentation differentiates among heavy users, medium users, light users, and nonusers of a specific product, service, or brand.

A rate is a special ratio in which the two terms are in different units. For example, if a 12 oz can of corn costs 69 cents, the price is 69 cents for 12 oz. This is not a ratio of two equal units, such as B. Shirt. It is the ratio of two unequal units: cents and ounces.

A rate is a ratio that compares quantities in different units. Fees are common in everyday life. Grocery and department store prices are approximate. Tariffs are also used to pay for gasoline, tickets to movies and sporting events, and hourly and monthly fees.

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