GiftBasket has successfully created a higher perceived value in the e-commerce industry, though it offers the same products at s
lightly higher prices than the competitors. This has been mainly attributed to the company's easy-to-navigate website, simple return procedures, fast delivery, and cash on delivery option. Thus, the value driver for GiftBasket is its
The value driver for GiftBasket is its superior customer service. This is because they are providing services alongside their product to make the buying experience for the customer both unique and extremely positive. These are services that the competitors are apparently not offering and therefore outweigh's the increased price for the product while still making it worth buying for the customers. These services include, customer support, fast delivery, returns, etc.
