Answer:
Beauty products. Hair products to be specific.
My request: Can you please follow me?
The oldest known civilization in South America, as well as in the Western Hemisphere as a whole, the Norte Chico civilization comprised several interconnected settlements on the Peruvian coast, including the urban centers at Aspero and Caral. The presence of Quipu (an Andean recording medium) at Caral indicates its potential influence on later Andean societies, as well as the antiquity of this unique recording system. The stone pyramids on the sites are thought to be contemporary to the great pyramids of Giza. Unusually among Andean cities, no evidence of fortifications, or of other signs of warfare, have yet been found in the Norte Chico.
Snowball will try to get his way by tricking the animals into thinking in overly simplistic terms. Soon Animalism will no longer be relevant to the animal society. The animals will hold an election to change the commandments
The imagery of "the heart" suggests a relationship of leadership and trust between the society the narrator plans to build and the outside world. It shows when says: "It (the new land or fort) will become as the heart of the earth, lost and hidden at first, but beating louder each day".
The narrator is talking about a place that will be (in the future) the main organ of the outside. Everybody is going to hear of this place and will feel attracted to it, and the brothers and their Councils will be impotent if they try to destroy it because of its effectiveness and central power.
Everything is going to depend on this place.