Question

True or false: in the marketing mix, place attempts to deliver value by making the product or service available when and where the consumer needs or wants it.

Answer 1

The statement is True.

What is the purpose of a marketing mix?

• The marketing mix is the collection of tactical marketing instruments that may be controlled and used by a business to elicit a specific response from its target market. It entails every action a business can take to affect consumer demand for its goods. It is also a tool for planning and carrying out marketing campaigns.
• The components of a company's marketing are intended to satisfy the needs of its clients. The four components are frequently referred to as the "4 Ps": price, product, promotion, and place.
• The most crucial component of the marketing mix is pricing. Price is the sum a consumer must spend to purchase a product.
• When selling a good or service, the four Ps are a "marketing mix" of four essential components: product, pricing, place, and promotion. The four Ps are typically taken into account by firms when developing marketing plans and strategies to reach their target audience.

The statement is True. In the marketing mix, place attempts to deliver value by making the product or service available when and where the consumer wants it.

To learn more about marketing mix, refer to:

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