Campaign managers have replaced political parties when it comes to running political campaigns in some cases.
In small local campaigns, the campaign manager is frequently the only paid staff person and is in charge of all aspects of the campaign that are not handled by the candidate or volunteers.
The campaign manager supervises the campaign and ensures that resources are spent efficiently. Hundreds of staff personnel will handle the necessary tasks in larger campaigns, like one for the presidency of the United States.
While campaign managers frequently serve as the primary strategists for local campaigns, larger campaigns in the US hire consultants to act as strategists, and the campaign manager's primary responsibility is to supervise the campaign team. Deputies who work closely on the campaign's many parts are frequently assigned to campaign managers.
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