Answer:
The correct answer is letter "D": adaptability; competitive advantage.
Explanation:
A competitive advantage is a factor of an organization that differentiates it from others. In front of the rapid changes the world is facing, not only in technology but also in politics and social awareness, companies must learn how to adapt to this new scenarios to strive against economic hardships since nowadays it is not only important to be good at doing something but also it is important to be good at how to do things in front of new situations.
Answer:
b.it is best to ignore sunk costs and keep the bed & breakfast operating.
Explanation:
The owner of the store will face the mortgage cost wether the bed and breakfast is open or closed therefore it should be ignore in the short-term for the decision wether or not to keep the business open.
The business revenues are 6,000 while their cost 4,000 thie means there is a contribution of 2,000 then we subtract the mortage to get a loss 1,000
If closed the losses will increase to 3,000 asthe mortage expense would not disappear.
We should keep it open and look for ways to either sale or rent the space for a better gain than 2,000
Answer:
The marketing mix element is Place
Explanation:
The place, as element of the marketing mix, consists of the location where the product or service is supplied by the firm, and bought by the customer.
In this case, the firm, Zipcar, has a clear goal for the element place of the marketing mix: to have a zipcar location available within 10-15 minutes of its members. This strategy is clearly important for the firm because it would require a significant number of locations, or "places", meaning that the place is probably one of the most crucial aspects of the firm's marketing strategy.
Answer:
e. house of brands
Explanation:
House of brands is when a company has many brands. Each one is independent, with its own target audience. They each communicate a unique brand value to customers.
United Technologies has adopted this strategy by developing various brands: Otis Elevators, Carrier Heaters and Air-conditioners, Sundstrand Aerospace, and Sikorsky Helicopters.
I believe this answer is true.
