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Arlecino [84]
1 year ago
14

Most standard portfolio analysis methods evaluate strategic business units (sbus) on their performance in two important dimensio

ns. what are these two dimensions?
Business
1 answer:
julia-pushkina [17]1 year ago
8 0

The majority of conventional portfolio-analysis methodologies evaluate SBUs based on two crucial factors: the market or industry an SBU operates in is appealing, and an SBU's position within that market or industry is strong.

What is Strategic Business Unit?
A strategic business unit, or SBU for short, is a fully operational part of an organization with its own mission and goals. An key section of the organization, a strategic business unit typically functions independently. It provides updates on its operational status to the headquarters. Although a strategic business unit, or SBU, is an independent company, it is required to report directly to the organization's headquarters on the status of its operations. It is independent and centered on a particular market. It is large enough to have independent support divisions for things like human resources and training. Having an SBU has a number of advantages. For businesses with a variety of product structures, this strategy is most effective. Proctor and Gamble, LG, and other businesses are the best examples of SBU. Under one roof, these businesses house numerous product categories. For instance, the company LG produces consumer durables.

To learn more about Strategic Business Unit
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Which best describes the results provided by market research?
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product line

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