Question

Generally, less money is spent on advertising in b2b markets than in b2c markets because?

Answer 1

B2B marketing usually involves more personal selling so less amount is spent on advertising.

What is B2B(Business to Business) Marketing?

• B2B is short for “business to business.” It's a business model in which the companies involved create products and services for other businesses.
• This typically occurs when a business is sourcing materials for their production process for output,
• i.e. providing raw material to the other company that will produce output.

What is B2C( Business to Consumer) Marketing?

• Direct-to-consumer or business-to-consumer is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen.

So Generally, less money is spent on advertising in b2b markets than in b2c markets because B2B marketing usually involves more personal selling.

To learn more about it, refer

to brainly.com/question/25311149

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