Industrial organization and resource-based frameworks are both used by businesses. Since one of these models focuses on factors outside the organization and the other on factors inside the firm, they actually complement one another.
A firm is best positioned for long-term success, according to resource-based theory, if it has access to resources that are valuable, unusual, difficult to replicate, and non-substitutable. The development of corporate skills that, over time, may lead to increased performance can be based on these strategic assets.
The industrial organization approach links a company's performance on the global stage to its position in the external market. In order to pinpoint the factors that influence a company's success in international marketing, the resource-based view concentrates on internal organizational resources like marketing expertise or marketing skills. The views of industrial organizations and resource-based organizations are different. Unlike the industrial organization (I/O) paradigm, RBV contends that sustained competitive advantage can be attained more simply by utilizing internal rather than external forces.
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