Answer:
Specialty goods are the products which require high efforts in purchasing because their cost is certainly high, consumers cant take a risk of buying them frequently, like sporting cars, high end cameras, luxury high end clothing etc. There are many industries in specialty goods in which you can see intense level of rivalry. For example, in sporting cars, you have multiple brands which have very severe kind of rivalry like Jaguar and BMW - Lexus and Lotus, they not compete in cars but they compete in their advertisements, evenest as well.
Whereas, when you consider, photographic camera industry, you will also find intense kind of rivalry between Canon and Sony, Leica and Olympus. Here they not only face direct competition from other camera brands, but they also have to face competition from the cell phone industry, which also provide high end cameras in their cell phones like iPhone, Samsung and Oppo etc.
Answer:
The correct option is option D, that is A set of buyers sharing the common needs or characteristics that the company decides to serve.
Explanation:
The concept of target market is termed as the group of potential customers to whom a company wants to sell its products and services. This group also includes specific customers to whom a company directs its marketing efforts.
Thus
Option A is not correct as it is not the market target, it is the process of market segmentations.
Option B is not correct as it is a the market coverage strategy which targets several segments of the market.
Option C is not correct as it is a method of effective marketing.
So only option D is correct.
Answer:
Market Targeting
Explanation:
This is a process of identifying different segments of a market's attractiveness and identifying a particular one to enter.
It guides towards making the best decision at market selection stage ,that will be of a great value to the organization..
The two basic stages involved are evaluating the market and selecting market target segments and targeting strategy.
Size and growth , attractiveness ,income , accessibility and availability of resources are factors to be considered during the process
Answer:
<u>Relationship selling</u>
Explanation:
Relationship selling is focussed more upon successfully building a long term relationship between a seller and a buyer rather than being merely focussed upon effecting a sales through .
The technique emphasizes upon the quality of interaction between the seller and the buyer which shall serve as a basis for develoment of a future relationship between the company and the customer.
This technique is prominent in case of those companies that rely on repetitive purchases on part of the buyer like private instructors. Good relationships may lead to customer loyalty which prompt repetitive purchases at their end.
In the given case, the supplier company's sales person rearranged production schedule so as to accomodate unexpected demand from a major client. Such an action demonstrates company's sales policy with emphasis upon relationship selling.
C is the answer
Hope this helps
