In a horizontal marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity. Thus the correct option is E.
<h3>What is marketing?</h3>
Marketing refers as a technique in which awareness of any product is created with the help of advertising and promotion to attract customers and to encourage them to make a purchase.
A horizontal marketing system is a type of distribution channel in which unconnected businesses at the same level form an alliance. The objective is to take advantage of economies of scale.
Therefore, option E is appropriate.
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In the ________, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.
A.contractual marketing system
B.vertical marketing system
C.conventional marketing channel
D.franchise organization
E.horizontal marketing system
