Question

In a ________ marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.

Answer 1

In a horizontal marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity. Thus the correct option is E.

What is marketing?

Marketing refers as a technique in which awareness of any product is created with the help of advertising and promotion to attract customers and to encourage them to make a purchase.

A horizontal marketing system is a type of distribution channel in which unconnected businesses at the same level form an alliance. The objective is to take advantage of economies of scale.

Therefore, option E is appropriate.

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In the​ ________, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.

A.contractual marketing system

B.vertical marketing system

C.conventional marketing channel

D.franchise organization

E.horizontal marketing system