Question

A(n) ________ is a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.

Answer 1

The answer is :- brand community.

A brand community is a particular kind of consumer group that has established ties with other brand users, other brand customers, and the product being used.

What exactly is a brand community?

A brand community, to put it simply, is the epitome of brand loyalty. People that are emotionally invested in your brand will buy from you, read your material, spread the word about you to their friends and family, and other things. But brand awareness is not the same as a brand community. The mere fact that someone is aware of your brand or has made a purchase from it does not imply that they are a member of your engaged or even engageable brand community. Instead, your brand community consists of people who like following your brand on social media, sharing your content and products with others, and subscribing to all of your company's updates.

To know more about brand community visit:

brainly.com/question/28149433

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