Answer: Sales promotion
Explanation:
Promotion includes all the techniques sellers use to motivate/persuade people to purchase their product or services.
Sales promotion is a part of the promotional mix that uses media and non-media outlets to improve product awareness, increase consumer demands and marketability. It helps in stimulating consumers' interest in a product.
Sales promotion programs are designed to enhance personal selling, advertising, public relations, and other promotional efforts.
Sales promotions can take place both within/inside and outside an organization. It helps to attract new customers, with old existing customers and ease competition.
Answer:
C) allows existing customers to upgrade to a newer model by trading in their older model.
D) though it previously offered free delivery, now charges for deliveries made outside the city.
Explanation:
If ABC company wants to change low profit customers into more profitable customers, they need to:
- encourage low profit clients to buy larger quantities by offering promotions (e.g. get a discount if you buy a bike, helmet and other gear all together)
- forgo certain services or features to low profit customers, e.g. free delivery only for expensive bikes
- increase the price of your product for low profit customers (e.g. charge a delivery cost for cheap bikes)
- offer upgrading options to low profit clients
Answer:
yes
Explanation:
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Answer:
Agent Armstrong needs to be licensed and appointed in every state in which beneficiaries to whom he markets ABC MA plans are located.
Explanation:
In the given scenario XYZ Agency maintains a website marketing the MA plans with which it has contracts. So they are not in one location.
Clients from multiple states can subscribe to their services via website.
Agent Armstrong follows up with individuals who request more information about ABC MA plans via the website and tries to persuade them to enroll in ABC plans.
Since clients enroll in different locations there is a need for Armstrong to be licensed and appointed in every state in which beneficiaries to whom he markets ABC MA plans are located.
This will satisfy the varying compliance rules that each state of operation may have. Thereby providing seamless service delivery to customers of XYZ agency.
Answer:
B. when you successfully fill a market need, you can make money.
C. The Internet is a way to distribute just about anything.
