Complementary colors are important to website design because when complementary colors are near each other, they look brighter and stand out because they contrast.
Aesthetics aren't the only thing when it comes to choosing colors in website design. To create an powerful color palette to your website, it`s vital to first apprehend color theory, psychology, and harmony. From there, you could create a palette that aligns together along with your brand's values, message and target market.
The use of solid, analogous, or complementary colors conveys powerful implications for memory performance. This is specially crucial as brands need to be remembered by customers. Therefore, it's important to take the time to find the right logo and website colors to help you stand out from your competitors.In fact, research shows that color can increase brand awareness by up to 80% .
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