SXSW collaborates with iTunes to advertise acts performing both locally and globally at the festival. iTunes operates as a <u>pure-play</u> company.
<h3><u>SXSW: What is it?</u></h3>
The annual South by Southwest festival and conference, also known as SXSW or South By, is a collection of simultaneous film, interactive media, and music festivals and conferences that are cooperatively planned and held in Austin, Texas, in the middle of March. It started in 1987 and has since expanded yearly in scope and scale.
The conference took place over a 10-day period in 2017, with the interactive track lasting five days, the music track seven days, and the film track nine days. Due to the COVID-19 outbreak in Austin, Texas, there was no in-person event in 2020 or 2021; instead, a smaller online event was held both years.
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