Answer:
Gail should compare Ads used in identical ways, on the same channels, and directed towards the same audience, in this way she can improve her Ad content.
Uncertainty Avoidance refers to how members of a society respond to ambiguity. a high score means that a culture tends to minimize risk-taking.
The term uncertainty avoidance is used in cross-cultural psychology which describes how much a <span>society is tolerant for uncertainty and ambiguity.</span>