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nata0808 [166]
1 year ago
9

Marketing traditionally has been divided into a set of four interrelated decisions and consequent actions known as the?

Business
1 answer:
My name is Ann [436]1 year ago
5 0

Marketing traditionally has been divided into a set of four interrelated decisions and consequent actions known as the marketing mix

This is further explained below.

What is the marketing mix?

Generally,  The marketing process has historically been broken down into a series of four choices and subsequent actions that are together referred to as the marketing mix.

In conclusion, The "marketing mix" is a program made for businesses that have traditionally centered around the product, price, put, and promotion. The term "marketing mix" refers to this model.

Read more about the marketing mix

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Herzberg's motivational factors and Maslow's esteem and self-actualization needs are similar. Explain how organizations can meet
Taya2010 [7]

Answer:

Organizations can meet the human needs identified by Maslow by studying and implementing the motivational factors specified by Herzberg.

The similarity of Herzberg's motivational factors and Maslow's esteem and self-actualization needs is addressed by the following questions: "What do people really want from their work?"  "How do organizations go about meeting these needs or ensuring that the needs are met?"

The answer is in the awareness of what workers want from the work they carry out for organizations.  As Maslow stated, people generally have five human needs: physiological needs, safety needs, social belonging, self-esteem, and self-actualization (later described as  transcendence).   It is only when the basic needs (physiological needs, safety needs, and social belonging and love needs) are satisfied  in that order, that workers would seek self-esteem and self-actualization or transcendence.  It is also at this level of seeking self-esteem and self-actualization that organizations would derive the greatest benefits from their workers.  It then behoves organizations to ensure that the basic needs are not denied, but to push forward to help their workers attain self-esteem and self-actualization.

Herzberg's motivational factors show that it is the responsibility of organizations to ensure that their workers achieve a sense of achievement in the work they do.  They should also be recognized for doing good jobs.  The nature of the work should be such that it does not demean the worker.  There should be dignity of labor.  Workers achieve more when they are made responsible for the outcome of their work.   Being assigned responsibilities help them to advance and and grow.  Organizations also need to manage well the extrinsic job elements that Herzberg identified as "hygiene factors," which concentrate on the work environment.

Explanation:

a) Frederick Herzberg identified certain job factors that bring about employee job satisfaction whereas others can create job dissatisfaction. According to Herzberg, "motivating factors (also called satisfiers) are primarily intrinsic job elements that lead to satisfaction, such as achievement, recognition, the (nature of) work itself, responsibility, advancement, and growth."  The dissatisfiers, on the other hand, he called "hygiene factors."   They are "extrinsic elements of the work environment such as company policy, relationships with supervisors, working conditions, relationships with peers and subordinates, salary and benefits, and job security, which can result in job dissatisfaction if not well managed."  An interesting result of Herzberg’s studies was that "the opposite of satisfaction is not dissatisfaction."  Herzberg's studies established that proper management of hygiene factors could prevent employee dissatisfaction, but that these factors could not serve as a source of satisfaction or motivation.  The summary is that motivational factors are quite distinct from hygiene factors.

b) Maslow identified the following hierarchy of human needs: physiological needs, safety needs, social belonging, self-esteem, and self-actualization (later described as  transcendence).  The hierarchy of needs, according to Maslow, show how humans essentially partake in behavioral motivation.   The summary of Maslow's hierarchy of human needs is that "people are motivated to fulfill basic needs before moving on to other, more advanced needs."

8 0
3 years ago
Gross profit equals the difference between sales revenue and cost of goods sold plus operating expenses. net income and operatin
juin [17]

Answer:

Gross profit equals the difference between sales revenue and cost of goods sold.

Explanation:

The gross profit is calculated by subtracting total cost of goods sold from total sales. Both the total sales and cost of goods sold are found on the income statement.

Gross profit = Sales revenue - cost of goods sold.

It is one of three profit metrics used in business statement reports

6 0
3 years ago
Manuel works for a very large company that sells stocks to shareholders. This is an advantage for which type of business structu
Rom4ik [11]

Answer:

Corporation

Explanation:

A corporation is a business ownership structure where the business is considered a legal entity separate from the owners. A corporation is subdivided into small units known as shares. Owning a share implies owning part of the corporation. Shareholders own the shares and the corporation.

The shares of a public corporation can be acquired by purchasing them at the security exchange market.  Anyone can purchase shares and become a shareholder.

3 0
3 years ago
Per Chevron’s 3Q 2013 filing, what was the percentage change in the cost of purchased oil products when comparing nine months en
zalisa [80]

Answer:

Per Chevron 3Q 2013 Filling:

The percentage change in the cost of purchased oil products nine months to September 30, 2013 when compared to nine months in 2012 was:

2.47%

Explanation:

a) Data and Calculations:

Cost of purchased oil products:

2013       $34,822,000,000

2012       $33,982,000,000

Change $840,000,000

Percentage Change = $840/$33,982 x 100

= 2.47%

b) The implication is that Chevron's cost of purchased oil products in third quarter of 2013 increased by 2.47% when compared with the same period in 2012.  This percentage change is calculated by subtracting the Q3 2012 cost of purchased oil products from the Q3 2013 cost of purchased oil products and then dividing the difference by the Q3 2012, and multiplying by 100.  The change could be caused by increases in the price of oil products or other variables.

5 0
3 years ago
The operational improvement cycle is referred to as the: a. 5S cycle b. FMEA cycle c. DMAIC cycle d. Generate - Integrate - Inte
Dimas [21]

Answer:

The operational improvement cycle is referred to as the:

c. DMAIC cycle

Explanation:

The DMAIC cycle involves continuous operational improvement.  The 'D' stands for 'to define' the process.  The 'M' stands for ' to measure' or quantify the performance process.  The 'A' stands for ' to analyze' performance to determine root causes.  The 'I' stands for 'to improve; the process.  The 'C' stands for control to achieve benefits.  These processes are the Sigma Six improvement processes that have been proven to yield improved organizational processes.

3 0
3 years ago
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