In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or USP, are referred to as Brand elements
Advertising Management :
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program.
What are brand elements ?
Brand elements mean those elements, features, or traits that differentiate a brand from others. As mentioned earlier, the core purpose of these brand elements is to develop uniqueness in a competitive market. These elements may include slogans, logo, taglines, brand name, packaging, etc.
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Answer:
False
Explanation:
The case stated in question statement does not refer to focused differentiation strategy rather it is an example of Focused cost leadership strategy.
Focused cost leadership strategy is one that is competes on price margins targeting a narrow market and setting the price lower than other already existing competitors.
While, on the other end a focused differentiation strategy targets acquiring market by introducing some different product.
Answer:
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HI OASDI SUTA FUTA TOTAL
Employer 9810 39240 3186 354 52590
Employee 9810 39240 49050
TOTAL 19620 78480 3186 354 101640
Explanation:
We will compare the accumulated wages with the celling of each tax and apply the tax-rate oto the lower amount.
Then FUTA and SUTA will only be paid by the employeer.
Also, the employeer contributes the same amount for Hi and OASDI as the employees
Answer:
b) households will save more because they will expect higher taxes in the future
Explanation:
The Ricardian Equivalence proposition is one of the pillars of classical economics, which sadly has proven to not work very well in the real world. According to classical economists, and their quantity theory of money plus the Ricardian Equivalence, recessions do not exist because it is impossible for them to exist. But in the real world, that is not true. Recessions exist, e.g. the US is in a recession since the first quarter of 2020 (even before the current health crisis). When real people lose their jobs or are afraid to lose their jobs, their spending habits change.
On the other hand, when real people get a tax refund or tax cut, they generally spend it, they will not save it to pay future taxes. That is why car sales increase during February after checks form the IRS are handed out.
Theoretically, classical economics is great. The problem is that we are human beings, and as such, our behavior cannot be controlled or determined by what we should or should not do. This is exactly why the velocity of money (quantitative theory of money) is not constant.
A is correct, sales tax is the same for everybody in a state, no matter the income. Hope this helps!
