Question

Nike allows customers to design their own sneakers, which improves the value customers see in the brand. this is an example of?

Answer 1

This is an example of value co-creation.

What is value co-creation?

• Value co-creation is the joint creation of value by the company and the customers, allowing the customers to co-construct the service experience to suit their context.
• Subsequently, given that the co-creation of value not only affects the bilateral relationship between the consumer and the company, the definition has been transformed to incorporate the multiple agents involved in the process.
• Value co-creation describes the way actors behave, interact, interpret, experience, use, and evaluate propositions based on the social construction of which they are a part.
• The first studies on co-creation assimilated this concept to that of co-production, defined as the participation of the consumer in some of the phases of the development of new products, mainly applied in leading brands.

To know more about value co-creation, refer:

brainly.com/question/14970562

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