This is an example of frame extension.
Some of the most influential vegetarian activists.
Ed Winters, Greta Thunberg, Brenda Sanders, Joaquin Phoenix, Genesis Butler, Lauren Ornelas, Michael Greger, Omowale Adewale, Tracye McQuirter, Joey Carbstrong, James Aspey, Moby, Dr. Michael Klaper.
Frame extension is demonstrated by vegetarian campaigners who emphasize both the immorality of eating animals as well as the negative effects eating meat has on the environment and human health.
A movement's attempt to involve members by expanding the parameters of the suggested frame to include or encompass the opinions, interests, or sentiments of targeted groups is known as "frame extensions."
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