Question

Research that provides detailed verbal or visual information about consumers feelings is _______ data.

Answer 1

Rather than providing numerical data, qualitative data provides in-depth verbal or visual information on consumers' views, feelings, and purchasing patterns.

• This study employs a small sample size, is non-linear and cyclical, and seeks to methodically reveal the breadth of human experience within its context. It also focuses on depth rather than breadth. The goal of qualitative research is to discover meaning and understand how people interpret their experiences, construct their worlds, and give meaning to their experiences.
• Qualitative research entails gathering and analyzing non-numerical data to better understand ideas, opinions, or experiences. It can be used to uncover intricate details about a problem or to generate new research ideas.

Thus this is what it means by Qualitative Research.

To learn more about Qualitative Research, refer: brainly.com/question/13498255

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