Question

In the communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as:_________

Answer 1

Decoding is the phase of communication where the receiver gives meaning to the signals encoded by the sender.

Communication is a two-way process where the message is conveyed between two or more people in the form of ideas, emotions, feelings, and opinions with the aim of establishing a common understanding. Simply put, communication is the process of transferring intentional knowledge and comprehension from one person to another. The process of communication is dynamic and starts with the sender thinking thoughts. The sender then sends the message to the receiver through a channel, who then responds with a message or signal within the allotted time limit.

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