We tend to put information into Schema, which are ways of knowing that affect how we view our social world.
A schema, also known as a schemata or a schema, is an organizational pattern of thought or behavior that classifies types of information and the connections between them. As a system of organizing and interpreting new information, such as a mental schema or conceptual model, it can alternatively be described as a mental structure of preconceived notions, a framework representing a certain element of the social world, or a framework.
Schema have an impact on attention and the assimilation of incoming information: people are more likely to notice items that fit into their schema, while reinterpreting inconsistencies to the schema as exceptions or distorting them to fit.
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