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Dovator [93]
1 year ago
6

What is the primary product focus for the lego company? select one: a. custom sculpture b. recycled plastic c. electronic device

s d. children's constr
Business
1 answer:
Goryan [66]1 year ago
3 0

<u>Children's construction sets</u><u> is the primary product focus for the </u><u>lego </u><u>company.</u>

<u />

What is the strategy of LEGO?

  • The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play.
  • The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

Does LEGO use differentiation strategy?

  • The LEGO group is using the differentiation strategy as the company states, "we want to be the best, not the biggest."
  • In addition to that, the company is focusing on new product development along with innovation as well.

Why is LEGO so successful?

  • Instead of offering kids ready-made toys, LEGO gives them the opportunity to build their toys — a much more challenging activity which kept kids engaged for hours.
  • The LEGO System of Play becomes very successful and the company starts selling it to other countries.

Learn more about LEGO

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