A global environmental scan, marketing research, and judgments based on experience will determine the extent of ________ that gl

Question

8_murik_8 [283]

1 year ago

11

A global environmental scan, marketing research, and judgments based on experience will determine the extent of ________ that gl

obal marketing programs will have.

Business

1 answer:

djverab [1.8K] · Answer 1 · 2023-12-11T17:31:46+03:00

A global environmental scan, marketing research, and judgments based on experience will determine the extent of standardization or customization that global marketing programs will have.

This is further explained below.

<h3>What is standardization?</h3>

Generally, Standardization is the process of establishing and defining technical standards based on the agreement of several stakeholders including corporations, users, interest groups, standards bodies, and governments. Standardization may also be spelled as standardization.

In conclusion, The degree of uniformity or customization that will be included in global marketing programs will be determined by doing a global environmental scan, conducting marketing research, and making judgments based on previous experience.