Answer:
Micromarketing
Explanation:
Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only. In general, it is for very specific segment or target in order to develop or execute the strategies to do in the market.
By acquisition we mean the ability of the retail seller to acquire a new share of customers.
By retention is meant the ability to maintain this share of customers permanently over time.
By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.
Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).
Answer: 1.28
Explanation:
The portfolio beta is a weighted average of the investments in the portfolio.
The new beta will therefore be;
= Portfolio beta - weighted beta of stock being sold + weighted beta of stock to be added
= 1.3 + ( 10,000/150,000 * 1.6) + ( 1.3 * 10,000/150,000)
= 1.3 - 0.11 + 0.09
= 1.28
Answer:
$35,800
Explanation:
Gross Profit = Net sales - Cost of goods sold
= $268,100 - $145,500
= $122,600
Total Operating Expense:
= S, G & A Expenses + R&D expense
= $59,000 + $27,800
= $86,800
Operating Income = Gross Profit - Total Operating Expense
= $122,600 - $86,800
= $35,800
Answer:
-4 units
Explanation:
Using the midpoint method, Blake's income elasticity of demand for generic potato chips is given by the change in demand (D) multiplied by his average income (I), divided by the change in income multiplied by the average demand:
Blake's income elasticity of demand is -4 units.
