Question

promotional strategies that use unconventional means and venues to encourage word of mouth about​ products, such as pop up messages where recipients were not expecting to see​ them, are known as​ .

Answer 1

Promotional strategies that use unconventional means and venues to encourage word of mouth about​ products, such as pop up messages where recipients were not expecting to see​ them, 'ambushes' recipient.

What are promotional strategies?

A company's limited resources can be focused on the best possibilities to boost sales and gain a long-term competitive edge through the use of a marketing plan.

Prior to formulating, evaluating, and choosing a market-oriented competitive position that supports the company's aims and marketing objectives, strategic planning entails a review of the company's original strategic condition.

Traditional and online advertising, personal selling, direct marketing, public relations, sponsorships, and sales promotions are examples of promotional strategy types.

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