According to the elaboration likelihood model of persuasion (elm), those who lack the motivation to listen and/or think critically engage in central processing.
<h3>What is the elaboration likelihood model of persuasion ?</h3>
This is the model that provides us with the dual processes that has to do with the change in attitude. Richard E. Petty and John Cacioppo in 1980 were the ones that developed this modxel.
According to the elaboration likelihood model of persuasion (elm), those who lack the motivation to listen and/or think critically engage in central processing.
